在我国电视广播事业不断发展的背景下,市场化的发展方向给电视广播节目面提出新的挑战。由于节目主持人的语言表达与节目的质量息息相关,因而探讨节目主持人的语言表达艺术就具有现实意义。本文将从基本的语言驾驭能力、形成独有的主持特色及实现语言传播效果三方面来探讨节目主持人的语言表达艺术。 Against the backdrop of the continuous development of the television broadcasting in our country, the development direction of marketization has brought new challenges to the television broadcasting program. Since the language of the presenter is closely related to the quality of the program, it is of practical significance to discuss the art of the host of the language expression. This article will discuss the host language expression art from three aspects: the basic language control ability, the formation of a unique host characteristic and the effect of language communication.