2015年,互联网金融成为政府与大众的关注热点,国家有关部门先后发布了一系列有关互联网金融的指导意见,促进了互联网金融企业的蓬勃发展。就四川省而言,到目前为止已有300多家互联网金融公司开办了互联网金融业务。经过2015年一年爆炸式的大发展,到2016年互联网金融企业已经进入行业理性的调整期。本文运用SWOT模型分析四川互联网金融企业目前面临的外部机遇与威胁,内部自身的优势与劣势,从而探索四川本土互联网金融企业发展的对策与建议,这对指导本土互联网金融企业有效开展工作具有一定的现实意义。 In 2015, Internet finance became the focus of attention of the government and the general public. Relevant departments of the state successively issued a series of guidance on Internet finance and promoted the flourishing development of Internet financial enterprises. In the case of Sichuan Province, so far more than 300 Internet finance companies have started the Internet finance business. After the explosive development in 2015, the Internet financial enterprises have entered a rational adjustment period of the industry by 2016. This article uses SWOT model to analyze the current external opportunities and threats Internet companies in Sichuan are facing and their own internal advantages and disadvantages so as to explore the countermeasures and suggestions for the development of local Internet financial enterprises in Sichuan. This is of great importance in guiding the local Internet financial enterprises to effectively carry out their work. Realistic meaning.