在中小县城做生意,关键是将市场细分并把握其消费心理。 县城城镇居民人口普遍在2—5万。200—800元的工资收入决定了主流消费群体购买能力相对较弱。但他们处于从农村到城市的过渡地带,人们的消费便兼有保守和积极追风两种心态。 中小县城人们生活来源类型基本可分三种:无固定收入 The key to doing business in small and medium-sized counties is to subdivide the market and grasp its consumer psychology. The population of urban residents in counties is generally between 2 and 50,000. The wage income of 200-800 yuan determines the relatively weak purchasing power of mainstream consumer groups. However, they are in the transitional zone from rural to urban areas, and people’s consumption has both conservative and actively chasing the two mentalities. There are basically three types of people’s life sources in small and medium-sized counties: no fixed income