本文认为,社会公平的基本内涵应当包括强责任的过程公平、中等责任的起点公平与弱责任的结果公平,同时新闻传媒的社会角色决定了它必须通过新闻报道来体现社会公平、促进社会正义。具体而言,就是要严格保证过程公平,实现报道主体在采、写、编中对任何报道对象的机会平等;适度保证起点公平,避免报道主体介入与自身有利益关系的新闻工作中;鼓励追求结果公平,对非公众人物、少数族群等在新闻报道中总体比例失衡和“猎奇”式呈现等不公平进行自我调整。 This paper argues that the basic connotation of social fairness should include fairness in the process of strong responsibility, fairness in the starting of medium responsibility and fairness in the responsibility of weakness. At the same time, the social role of news media determines that it must reflect social fairness and promote social justice through news reports. Specifically, it is necessary to strictly ensure the fairness of the process and to achieve equality of opportunity for the subject in the reporting, writing and editing of any subject; to ensure that the starting point is fair, to prevent the subject from intervening in the work of journalism that has interests; to encourage the pursuit The result is fair. It is unfair to adjust itself to non-public figures, ethnic minorities and other news reports in an unbalanced overall proportion and “curious” appearances.