粉丝很丰满,效果很骨感。在以互联网和移动终端为核心的新媒体营销蓝海中,确实有不少企业做得风生水起、获益不浅,但是,仍有大批企业摸不着北、找不到头绪。人人都知道新媒体营销好,但运用得好的却并不多。发展中的新模式新媒体营销是否运作得好受制于四个因素:内容、资源、技术和投入,即好的内容、丰富的资源、精湛的技术和合理的投入。 Fans are full, the effect is very skinny. In the blue ocean, the new media marketing centering on the Internet and mobile terminals, there are indeed many companies that are well-versed in the blue ocean and have benefited greatly. However, there are still a large number of enterprises that can not find a clue and can not find any clue. Everyone knows that new media marketing is good, but not many are well-used. A New Model Under Development New media marketing is well served by four factors: content, resources, technology and investment, good content, rich resources, superb technology and sound inputs.