最近和达利徐总聊了几轮创意,期间他用的最多的一个词就是属性。他注重产品的品类、属性,最强调属性里的创意。几轮下来发现,人家做得这么大的确有人家的法宝,相信属性的明确与坚持必是其一。为他们创作新广告也要抓住了属性不放,找准属性,加强属性。这次为达利做广告创意的新任务是让属性成为专属性进而让品牌起步。达利的广告还在制作中,属性二字却引发了我很多的思考,在此与大家分享。 Recently talked with Dali Xu a few rounds of creative, during which he used most is a word attribute. He focuses on product categories, attributes, the most emphasis on the creative attributes. A few rounds down to find that people do so much really have the magic of others, I believe the property of a clear and adhere to one must. For them to create a new ad must also seize the property hold, identify the property, strengthen the property. The new assignment for Dali advertising creative mission is to make the attributes of the brand and then start. Dali advertising is still making, the property word has triggered a lot of my thinking, to share with you here.