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设计说明:此广告创意是以一根枯木图像为主要设计元素进行设计的。被截断的枯木枝杈图像好似水龙头,一个小水滴挂在枝杈的底端,在阳光的照射下晶莹剔透,格外醒目,枯木虽然吸收雨水但能够储存的水分有限,它希望自身能像背后的绿色一样生机盎然,重获新生,以此寓意水的珍贵。图面利用对比手法进行设计,即近处清晰的树木与远处模糊的草地形成虚实对比,增强了空间进深感,深褐色与鲜绿色形成明暗对比,突出了主体形象。水滴下方是文字警示语,以唤醒公众珍惜水资源的意识。
Design Description: This ad creative is based on a dead wood image design as the main design elements. Truncated dead wood Twigs image looks like a faucet, a small drop of water hanging at the bottom of the twig, crystal clear in the sunlight, eye-catching, although dead wood absorbs rain but can store water is limited, it hopes itself can be the same as behind the green Full of vitality, regain freshman, as a symbol of precious water. The drawing is designed by means of contrasting, that is, the close-knit trees and the distant blurred grass form the contrast between the actual situation and the real situation, which enhances the deep sense of space. The dark brown and bright green contrast with light and dark, highlighting the main image. Below the water droplets is a text warning to awaken public awareness of water resources.