企业文化是一种力量,随着知识经济的发展,它对企业的兴衰发挥着越来越重要的作用,因此,21世纪企业之间的竞争,根本就是文化的竞争,文化制胜是当今饭店迎战强敌的最终抉择,但是,我国目前多数饭店对企业文化的建设处于无意识状态,领导者不够重视,认为企业是务实的而文化是务虚的, Corporate culture is a kind of strength. With the development of knowledge-based economy, it plays an increasingly important role in the rise and decline of enterprises. Therefore, the competition among enterprises in the 21st century is simply cultural competition. Cultural victory is the challenge of today’s hotels However, at present, most hotels in our country are unconscious about the construction of corporate culture, and the leaders do not pay enough attention to it. They think that the enterprise is pragmatic and the culture is retreat,