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回顾2013,大数据似乎已成为数字营销时代各商家获得同一层级较量权利的基石。举个简单的例子,聚美优品购买界面上的“购买人群分布”(年龄分布、肤质分布、星座分布)能够得以统计,其背后的支撑就是大数据的用户行为与特征分析功能,只有积攒足够多的用户数据,才能更加精准的把握用户的购买习惯,进而做到广告的精准投放。企业能够建立一个庞大的数据库,是获得
Looking back on 2013, Big Data seems to have been the cornerstone of how businesses get the same level of power in the digital marketing era. To give a simple example, the “population distribution” (age distribution, skin distribution, constellation distribution) on the GAA purchase interface can be counted, and the support behind it is the user behavior and characteristic analysis function of big data , Only to accumulate enough user data, in order to more accurately grasp the user’s buying habits, and then do the ad precise delivery. Businesses can build a huge database that is obtained