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新一轮电力体制改革风起云涌,企业新闻宣传面临更大挑战。电网企业对内需要凝聚士气,对外需要树立形象。在新形势下,企业新闻宣传对内振奋人心、鼓舞斗志,对外树立良好品牌形象的作用不可低估。市、县一级不再设新闻专业部门后,如何及时有效地传递信息,有效整合行业新闻资源,加强企业内外宣传工作就显得十分必要和迫切。
A new round of power system reform surging, corporate news propaganda face greater challenges. Grid companies need to unite internal morale, foreign needs to establish an image. Under the new situation, the role of corporate news promotion in inspiring and encouraging morale and building a good brand image abroad should not be underestimated. After the news professional departments are no longer established at the municipal and county levels, it becomes necessary and urgent to effectively and timely deliver information, integrate industry news resources effectively, and strengthen internal and external publicity efforts.