２０００年 ,建设银行根据竞争日益激烈的市场形势和“有所为有所不为”的发展方针 ,提出要实施优先支持和发展的“重点行业、重点客户、重点产品、重点区域”的“四重”营销策略。笔者认为 ,全面实施“四重”营销战略 ,培育优质可持续发展的高效信贷市场 ,提高建设银行信贷资 In 2000, according to the increasingly competitive market situation and the principle of “doing some things for nothing”, China Construction Bank proposed to implement “four key industries, key customers, key products and key areas” with priority support and development Heavy “marketing strategy. The author believes that the full implementation of the ”four" marketing strategy to cultivate high-quality and sustainable development of efficient credit markets and improve the credit facilities of China Construction Bank