越来越多的企业认识到,一个有实力的品牌可以使企业获得更多的超额利润,而如何提升品牌价值更是企业家关注的重要议题。我们从著名的打火机品牌——Zippo的成长中,可以得到许多启迪。在个性中燃烧1932年,正值美国大萧条的中期,一个雾气蒙蒙的夏夜,在宾夕法尼亚州的布拉福乡村俱 More and more enterprises recognize that a strong brand can make the enterprise get more excess profits, and how to enhance the brand value is an important topic for entrepreneurs. We learn from the famous lighter brand - Zippo growth, you can get a lot of inspiration. Burning in the personality 1932, coincided with the middle of the Great Depression in the United States, a misty summer night in Pennsylvania, Bradford country club