论文部分内容阅读
2006年是中国广告行业开放元年,跨国资本上演了一幕“并购竞赛”。Omnicom在上海设立第一家办事处,控股中国尤尼森并成立DDB-国安公司,TBWA和博报堂合资成立G1; BBH成立中国公司;WPP收购中国最大的网络广告代理公司华扬联众,旗下的奥美中国先后在广州和北京收购黑弧广告和阳光加信广告,JWT中国收编奥维思;Publicis成立中国最大的媒介购买机构博睿传播;新加坡SPH
In 2006, China’s advertising industry opened its first year with a series of “mergers and acquisitions” staged by multinational capital. Omnicom Opens First Office in Shanghai, Holds China Unison and Opens DDB-Guoan Company, TBWA and Bo News Agency Joint Venture to Establish G1; BBH Opens Chinese Company; WPP Acquires China Yangon Lianzhong, China’s Largest Internet Advertising Agency, The United States in Guangzhou and Beijing in the acquisition of black arc advertising and sunshine plus letter advertising, JWT China incorporates Ovis; Publicis set up China’s largest media buying agency Boruca Spread; Singapore SPH