快速消费品行业历来有着鲜明的特征,如消费人群广,消费周期短,创新性强等,而随着80后、90后一代代逐步成为乳制品的主流消费群体,乳制品的市场需求更加复杂,这让乳制品企业的市场营销难上加难。然而,网络营销的出现,给乳制品企业带来了一种及时、精准、有效的营销新渠道。 FMCG industry has always had distinctive features such as broad consumer groups, short consumption cycle and strong innovation. With the gradual emergence of the mainstream consumer groups of dairy products after 80 and 90 generations, the market demand for dairy products is more complicated. This makes the marketing of dairy companies even harder. However, the emergence of Internet marketing, dairy companies to bring a timely, accurate and effective marketing of new channels.