广西省是一个多民族发展的地区,其中主要以壮族为主,是少数民族的聚集地区。这种特殊的地理环境造就了特殊的文化,在壮族地区长期的发展过程中也有自己的艺术风格和文化底蕴。常见的有铜鼓文化、绣球文化以及山歌文化和山水文化等等,多种文化类型当中,最为典型的文化就是含有壮族元素的壮锦、绣球、刘三姐等等。基于此,本文对广西壮族民族文化元素在包装设计中卡通化的应用进行分析和研究。 Guangxi is a multi-ethnic development area, mainly Zhuang nationality, is a gathering area for ethnic minorities. This special geographical environment has created a special culture, and has its own artistic style and cultural heritage in the long-term development of the Zhuang area. Common drum and drum culture, hydrangea culture and folk culture and landscape culture, among the many types of culture, the most typical culture is Zhuang with Zhuang Brocade, Hydrangea, Third Sister Liu and so on. Based on this, this article analyzes and studies the application of cartoon elements in packaging design of national culture elements in Guangxi Zhuang Autonomous Region.