论文部分内容阅读
作为金地集团旗下最高端的产品线之一,天境系列产品以其现代优雅的建筑风格,瞄准了一众社会金字塔塔尖的人物。这一系列产品名称大多带有“天”字,如金地天御、余山天境等。从产品特点来看,天境系产品注重室内公共空间和周边会所,建筑设计去繁就简,对细节有着精致的把握和掌控。建筑内部的设计空间注重房屋居住者对家人、伴侣等亲密关系的重视,并力图打造出国内前沿的高贵住宅区。这一产品类型主张不会过时的经典、不用浪费的享受、不必隔阂的尊贵。这一产品对象主要聚焦于社会高端群体,属于典型的智富阶层。这一类人群大多有着简约低调、乐于创新、自在逍遥等个人特征标签。如果再将其人群细分的话,一类为年龄跨度在35-45岁,他们大多通过
As one of the most high-end product lines of Gemdale Corporation, Skyland series aims at the spire of a large number of social pyramids with its modern and elegant architectural style. Most of the names of this series of products with “day ” words, such as Golden days Royal, Yushan days and so on. From the product point of view, the days of the Department of products focus on indoor public space and the surrounding clubs, architectural design to go to the simple and simple, the details of a fine grasp and control. The design space in the interior of the building emphasizes the emphasis placed by the house occupants on the intimacy of family members and partners, and tries to create a noble residential area at home. This product type does not advocate outdated classic, do not waste the enjoyment, without the esteem of estrangement. This product is mainly targeted at the high-end social groups, belonging to the typical intellectual rich class. Most of this group of people have a simple low-key, willing to innovate, free and easy personal characteristics such as labels. If you then subdivide the crowd, a class of 35-45 years of age span, most of them