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文化是一座桥梁,连接着不同国家以及地区人民的生产与生活。但同时文化也存在一定的差异,不同文化背景下,人们对外界事物的认知也存在差异。尤其是经济全球化、社会信息化的今天,文化全球化的趋势也日渐明显,基于跨文化背景下的新闻传播,也迎来了改革与创新的新高潮。如何能够有效的实现跨文化信息传递,提高传播效率和质量,弘扬中国民族文化,成为了当今新闻媒体工作者共同的研究课题。本文以大庆《百湖早报》为例,对其跨文化新闻传播的相关对策进行具体分析。
Culture is a bridge connecting the production and life of people in different countries and regions. However, there are also some differences in culture at the same time. Different people have different cognitions of external things under different cultural backgrounds. Especially in today’s economic globalization and social informationization, the trend of cultural globalization is becoming increasingly obvious. Based on the news dissemination under the cross-cultural background, a new upsurge of reform and innovation has also been ushered in. How to effectively achieve cross-cultural information delivery, improve communication efficiency and quality, and promote Chinese national culture has become a common research topic for news media workers today. This paper takes Daqing “Baihu Zaobao” as an example to make a concrete analysis of the relevant countermeasures of its cross-cultural news dissemination.