1920年代是美国经济的空前繁荣时期。面对丰富的商品,大规模销售成为美国工商业界乃至全国上下都热切关注的问题。在这种情况之下,营销人员成为美国的英雄,各类市场调研活动积极展开,强势推销成为企业的必备本领,现代营销模式出现。大众销售机制也成为美国消费社会形成的基础。 The 1920s was an unprecedented boom in the U.S. economy. In the face of abundant commodities, large-scale sales have become a matter of keen interest in the business community in the United States and even in the whole country. Under such circumstances, marketers become the heroes of the United States, all kinds of market research activities are actively carried out, and strong marketing has become an indispensable part of the business. The emergence of modern marketing models has emerged. Public sales mechanism has also become the basis for the formation of the consumer society in the United States.