论文部分内容阅读
2005年××月××日,广告公司创作部彻底沦陷为老鼠的领地。直到有一天,公司网线被啃得七零八落,老大忍无可忍,一纸灭鼠军令分发而下……文案率先出马,拿出水笔在网线上飞快写下三字:“喵喵喵!”。一只小鼠经过,望望三字,埋头胡啃。众人汗颜……设计师再接再厉,制作了一幅海报贴于网线上方。图为:一只泪流满面的老鼠伏在一只死鼠身上,画面极为凄惨感人。来了两只老鼠,仔细端详海报后。挤开先前的小鼠,一气乱啃。众人相视无语……执行创意总监只得亲自出马,先对众人一番语重心长:“要讲策略,它们想要什么?不就吃的吗?看我的!”清清嗓子,他对老鼠们说:“喂!这里的食物已经拿走了,隔壁是卡夫食品中国办事处,很不错哦!”老鼠们听懂什么似的跑开了。总监一脸得意,就在15秒后,先前那三只老鼠,哦,不对!又多带了两只,是五只!回到网线上哨得更加凶悍,众人完全晕菜——网线的线头,脱落了……
On the day of XX, 2005, the advertising company’s creative department completely fell into the territory of the mouse. Until one day, the company’s network cable has been gnawed piecemeal, the boss intolerable, a paper derailed military orders distributed down ... ... Copywriting took the lead, come up with a pen in the network cable to quickly write down the words: “meow meow !.” After a mouse, looking at the word, buried Hu chew. Everyone ashamed ...... designers make persistent efforts, produced a poster affixed to the top of the network cable. Pictured: a teared mice in a dead mouse body, the picture is extremely miserable. Two mice came, carefully looking after the poster. Squeeze the previous mouse, a mess eating. Everyone looks like speechless ... Executive Creative Director had to personally, first of all people with different fights earnestly: “To talk about strategies, they want what? Do not eat it? Look at me!” Clear his throat, he said to the mice : “Hey, the food here has been taken away, next door is the Kraft Foods China office, it’s great!” The rats ran away as they understood it. Director of a look of satisfaction, just 15 seconds later, the previous three mice, oh, wrong! More with two, is five! Back to the network cable whistle even more aggressive, everyone completely dizzy food - the cable head , Off ...