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老年媒体需要面向老年人群提供内容产品,来满足老年人对于信息的需求以及精神、情感的需求。在生产面向老年群体内容产品的时候,分析和掌握老年人的媒介使用习惯,并从中提炼出一定规律是产品生产的前提。本文从美国、英国、日本三国老年受众的广播电视收听收看情况出发,考察了这三国老年受众对于广播和电视媒体的使用情况,并进一步探讨了老年人的媒体使用偏好和使用偏好中体现出来的需求。
Elderly media need to provide content products for the elderly to meet the needs of the elderly information and mental and emotional needs. In the production of content products for the elderly, when analyzing and mastering the media usage habits of the elderly, and from which a certain law is the premise of product production. Based on the listening and watching radio and television of the elderly audiences in the United States, Britain and Japan, this article examines the use of radio and television media by the elderly audiences in these three countries and explores the media usage preferences and preference preferences of the elderly demand.