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期刊经济效益的本质是影响力经济。影响力大的期刊,关注的人群多、发行量大、稿源丰富、不仅经济效益好,信息传播的效果和社会的认可程度都较一般期刊好。这种良性循环,使期刊在市场竞争中占有绝对优势。本文提出以规模、特色、内容的实用性几方面建设期刊的社会影响力。尤其强调期刊的内容必须接触社会实践问题,能为人的安全、生存、发展、社会价值、个人目标实现以及行为决策方面提供最为需要的观点、信息、智慧支持与服务,最大可能赢得稀缺的现代社会可用资源——影响力资源,为先进生产力和先进文化的发展作出期刊应有的贡献。
The essence of economic benefits of periodicals is influence economy. Influential periodicals, with more concerned people, more circulation and rich sources of manuscripts, are not only more profitable, but also more informative and socially accredited than the average periodicals. This kind of virtuous circle, causes the periodical to occupy the absolute superiority in the market competition. This paper proposes to build the social influence of journals in terms of scale, characteristics and practicality of content. In particular, it emphasizes that the content of journals must be exposed to the problems of social practice and provide the most needed views, information, wisdom support and services for people’s safety, survival, development, social values, personal goals and decision-making in behavior, and will win the scarcest modern society Available resources - influential resources, make advanced contributions to the development of advanced productive forces and advanced culture.