7年前,刘总的公司自我定位生产专业化的厨房小家电,他的第一个专利产品——臭氧多功能净化解毒机,自从上市以来,创造了每年近20万台的市场需求。可刘总想把它做成一个产业,目前不仅没有出现预期的销售业绩,没有达到每年160万台的销售目标,且所经营的省外地域,产品销售不畅,大量积压,导致员工士气低落,公司陷于资金周转不灵的境地。臭氧多功能净化解毒机是差异化产品,没有强烈的竞争对手,尽管国外的解毒机早已打人国内市场,但其每台3000元的价格让中国老百姓望而却步。刘总的解毒机从高档到低档,每台200——600元之间。虽然价格低,解毒机的质量与科技含量却很过硬,解毒机上的微电脑机芯,是国际上最 Seven years ago, Liu’s company positioned itself as a specialized kitchen small household appliance. His first patented ozone disinfection and detoxification machine, since its launch, has created a market demand of nearly 200,000 units a year. Liu may want to make it into an industry, not only did not appear the expected sales performance, did not reach the annual sales target of 1.6 million units, and the operating outside the region, product sales slump, a large backlog, resulting in low employee morale , The company caught in the cash flow situation. Multifunctional ozone purification detoxification machine is a differentiated product, there is no strong competitor, although foreign detoxification machine has long beaten the domestic market, but its price of 3,000 yuan per Chinese people to stay away. Liu’s detoxification machine from high to low, between 200 - 600 yuan. Although the price is low, the quality of detoxification machine and technology content is excellent, detoxification machine microcomputer movement is the most international