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纵观当今经济发展趋势,电子商务的发展,电子商务对企业的运作方式、生产、财务管理等等经济管理都产生了极大的冲击,为企业经济的管理带来了极大的挑战。一、当前企业经济管理中电子商务的必然性(一)电子商务的运用提高了企业市场竞争力在计算机普遍应用的电子信息高速发展的现今社会,各个行业都越来越数字信息化,因此电子商务也成为了提升企业知名度,为企业提供科学管理手段的一大工具,是一种具有现代特征的信息化营销模式。电子商务具有现代化的特征,应用范围广泛,企业如果能顺利打上
Throughout today’s economic development trends, the development of e-commerce, e-commerce has had a tremendous impact on the operation of enterprises, production, financial management, economic management, etc., brought great challenges for the management of the enterprise economy. First, the current economic necessity of e-commerce (A) the use of e-commerce to improve the market competitiveness of enterprises Computer applications in general rapid development of electronic information in today’s society, all industries are increasingly digital information, so e-commerce Has also become a great tool to enhance corporate reputation and provide enterprises with scientific management tools. It is an informational marketing model with modern characteristics. E-commerce has the characteristics of a modern, wide range of applications, companies can successfully marked