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目的探讨职业病防治工作中媒体运用和舆情应对方法,为科学开展职业病防治宣传工作提供理论依据。方法通过对近年来媒体广泛参与报道的职业病事件和案例进行分析,结合新闻传播学和职业病防治等相关学科知识,初步探讨媒体在职业病防治工作中的预警和监督作用,分析职业病防治工作中媒体运用和舆情应对方法。结果新闻媒体对政府机构以及职业病防治机构的监督具有成本低、效率高等特点,在群体性和突发性中毒等职业病事件中,是公众知情权和监督权的载体。职业病防治工作应综合运用组织机构建设、完善舆情监控和研判、掌握媒体运用和应对原则、善待媒体与善用媒体等内容和方法,开展媒体运用和舆情应对。结论及时、准确和有效的媒体运用和舆情应对可促进职业病防治工作的顺利开展。
Objective To explore ways to deal with the use of media and public opinions in prevention and control of occupational diseases and to provide a theoretical basis for carrying out propaganda work on prevention and treatment of occupational diseases. Methods Based on the analysis of occupational diseases and cases widely reported by the media in recent years, and combining the knowledge of relevant disciplines such as journalism and communication and occupational disease prevention and control, the paper preliminarily explores the media’s early warning and supervision role in the prevention and control of occupational diseases and analyzes the use of media in the prevention and control of occupational diseases And public opinion to deal with the method. Results The news media has the characteristics of low cost and high efficiency in the supervision of government agencies and occupational disease prevention and control institutions. It is the carrier of the right to public information and supervision in the case of occupational diseases such as mass and sudden poisoning. Occupational disease prevention and control work should be integrated with the use of organizational structure, improve public opinion monitoring and judgment, master the use of the media and coping principles, treat the media and make good use of the media and other content and methods, media use and public opinion to deal with. Conclusions Timely, accurate and effective use of media and response to public opinions can promote the smooth implementation of prevention and treatment of occupational diseases.