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三鹿和它的外资股东:决策不同,诚信价值损失大不相同!我们算出,蒙牛的“诚信价值”167亿元,“奶粉事件”后市值损失150亿。“三鹿”应对失当,诚信价值损失殆尽;而其外资股东“恒天然”则积极行动,不惜通过外交途径保护诚信价值,即使其投资打水漂,损失也仅占其诚信价值的1.6%。当企业规模小时,诚信价值不大;规模大了,诚信危机导致的永续经营能力丧失,将大大损毁股东价值。如何计算和保护诚信价值正是本文重点。
Sanlu and its foreign shareholders: different decision-making, the integrity of the loss of value is very different! We calculate that Mengniu’s “good faith value” 16.7 billion yuan, “milk incident” after the market value of 15 billion loss. “Sanlu ” to deal with the misconduct, the loss of the value of integrity lost; and its foreign shareholders “Fonterra ” is a positive move, at the diplomatic way to protect the integrity of the value, even if the investment hit, the loss is only its integrity 1.6% of value. When the scale of an enterprise is small, the value of honesty and trustworthiness is small; if the scale is large and the loss of perpetual management ability resulting from a credit crisis leads to a substantial damage to shareholders’ value, How to calculate and protect the value of integrity is the focus of this article.