空调领域的批发商既不熟悉终端消费群体,也没有生产具体的空调产品,大多仅仅是掌握了一些松散的渠道,本身又并不具备管控市场和服务市场的能力,这就导致了自身的竞争力处于弱势地位。在暖通空调领域,活跃于厂家和渠道之间,有这么一批人。他们不直接面对终端消费群体,不从事空调产品的终端销售、不从事空调设备的安装及售后服务。他们仅仅是向厂家购得产品,然后转售给下级分销商,从中赚取差价。在以前,他们卖给分销商的产品越多,他们从中获取的利润就越大,人们把他们称作批发商。顾名思义,批发就是一批批进货,然 Air-conditioner wholesalers are neither familiar with the terminal consumer groups, nor the production of specific air-conditioning products, mostly just some loose channels, they do not have the ability to control the market and service markets, which led to their own competition Force is in a weak position. In HVAC areas, active in the manufacturers and channels, there are such a group of people. They do not directly face the end consumer groups, do not engage in terminal sales of air conditioning products, air conditioning equipment is not engaged in the installation and after-sales service. They simply buy the product from the manufacturer and resell it to a subordinate distributor to earn the difference. In the past, the more products they sold to their distributors, the more profits they had gained from them and the people they called wholesalers. As the name suggests, wholesale is a batch purchase, of course