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当代审美价值趣味由于视觉因素刺激、城市生活的复杂多样、社会贫富两极分化、各种活跃思想层出不穷以及各种社会问题的出现而不断变化,因而带来了人们审美品位的提高、审美心态的调整,而这些也都成为影响当代平面设计发展的重要因素。同样,现代平面设计的发展也同样带来审美价值趣味的不断变化。现代平面设计的发展与审美价值趣味的转变也是相辅相成,相互依存,相互促进的。
Contemporary aesthetic value of interest because of visual factors stimulate the complex and diverse urban life, social polarization, the endless stream of various active thoughts and the emergence of a variety of social issues and constantly changing, which brought people aesthetic taste, aesthetic attitude Adjustment, and these have also become an important factor affecting the development of contemporary graphic design. Similarly, the development of modern graphic design also brings about the constant change of taste of aesthetic value. The development of modern graphic design and the change of aesthetic taste are complementary, interdependent and mutually reinforcing.