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IPO申请提交三个月后,太平鸟又有新动作。宁波国际服装节期间,太平鸟筹划已久的首届“鸟人音乐节”终于露面。这场“泛娱乐化”的跨级营销活动开创了本土企业在“融”时代打造“超级品牌力”的成功范本。作为一个服装企业,为什么会投入重金举办“鸟人音乐节”这种大型文化活动?太平鸟集团、宁波太平鸟时尚服饰股份有限公司董事长张江平是这样解释的:“在泛娱乐化时代,太平鸟试图融入消费者、融入
Three months after the filing of an IPO application, Pacifica has another new action. During the Ningbo International Fashion Festival, the first birdwatching festival of peace planners finally appeared. The ”Pan-Entertainment“ cross-level marketing campaign created a successful model for local enterprises to create ”super brand power“ in the ”financial“ era. As a garment company, why invest heavily in holding ”Bird Music Festival “ This kind of large-scale cultural activities? Pacific Bird Group, Ningbo Pacific Bird Fashion Co., Ltd. Zhang Jiangping, chairman of the explanation: ”in the era of pan-entertainment , Pacific bird trying to integrate into consumers, into