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近年来中国会展业发展迅速,针对如何借鉴会展强国的发展经验来提高中国会展管理和运营水平问题,对中德两国137个UFI(Union of international Fairs)认证的专业展览会的网站内容和在线服务进行编码,通过对中德展览会网站各项指标的比较与分析,揭示会展强国德国展览会的先进运营经验、中国展览会的特色和两国展览会网站内容与在线服务的差异,最后从展览会管理和运营的角度提出中国展览会可以借鉴的经验。
In recent years, China’s convention and exhibition industry has been developing rapidly. In response to how to learn from the development experience of convention and exhibition powers to improve the management and operation of convention and exhibition in China, the contents of the website of the 137 professional federations certified by UFI in China and Germany and online Service through the comparison and analysis of the indicators of the Sino-German exhibition website to reveal the advanced operation experience of the exhibition Germany Power Conference, the characteristics of the Chinese exhibition and the contents of the two countries’ exhibition website and online services, and finally from Exhibition management and operation of the point of view of China’s exhibition can learn from experience.