近几年,美国迪斯尼出产的动画影片,不仅在影视行业获取了巨大的商业价值,还带动了动漫产业的多元化产品发展。欧美等电影公司深度开发动漫电影的游戏、书籍、玩偶等衍生品,并通过媒体和高科技的传播渠道将其衍生产品成功地营销出去,创建了一条以“创意”为核心的动漫产业链。2016年,华特迪斯尼动画工作室推出了3D动画影片《疯狂动物城》,取得了高票房收入,获得了良好的口碑。本文将通过《疯狂动物城》来分析动漫 In recent years, the animation films produced by Disney in the United States have not only gained tremendous commercial value in the film and television industry, but also promoted the diversified product development of the animation industry. Europe, the United States and other film companies to develop in-depth animation movies games, books, dolls and other derivatives, and through the media and high-tech channels of communication to successfully market their derivatives out to create a “creative” as the core animation industry chain. In 2016, Walt Disney Studios introduced a 3D animated film “Crazy Animal City” and achieved high box office receipts, gaining a good reputation. This article will be through the “crazy animal city” to analyze animation