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数据分析如今已经成为记者和各类内容创作者了解用户需求、提升内容产品的有效性的重要手段,但是目前记者还不可能都被训练成为数据分析师。随着技术的进一步发展,数据分析工具可以帮助重构“生产者——内容——用户”之间的新型互动关系。本文以“今日头条”最近开放的“媒体实验室”的数据分析工具为例,详细分析综述它的特点和功能,以期能给我国的媒体融合时代中的信息生产模式变革带来些思考。
Data analysis has now become an important tool for journalists and content creators to understand user needs and enhance the effectiveness of content products. However, it is impossible for journalists to be trained as data analysts. As technology continues to evolve, data analytics tools can help refactor new interactions between producers-content-users. Taking the data analysis tool of “Today’s headlines ” recently opened “Media Lab ” as an example, this paper analyzes and analyzes its features and functions in detail in order to bring about the transformation of the mode of information production in the era of media convergence in our country Some thought.