论文部分内容阅读
中国烟草行业已持续30年的高速增长,未来可持续增长的动力在哪里?关键点在哪里?通过研究行业政策和各工商企业高端卷烟培育实践,发现卷烟结构提升是方向,创新营销是关键,利用精准营销关键指标进行高端卷烟培育是具体手段。
China’s tobacco industry has enjoyed rapid growth for 30 years and where is the driving force for sustainable growth in the future? Where are the key points? By studying industrial policies and the cultivation of high-end cigarettes by various industrial and commercial enterprises, it is found that the improvement of cigarette structure is the direction and innovation marketing is the key. The use of precision marketing key indicators for high-end cigarette cultivation is a concrete means.