在消费品市场上,价格大战、服务大战、广告大战此起彼伏,演绎了一幕幕令人拍案叫绝的活剧。然而,在工业品营销市场上,却显得冷清。在一些人看来,由于工业品的需求是缺乏价格弹性的,购买者对产品和劳务的需求受价格变动的影响不大;市场的需求更多取决于生产工艺与实际需求。例如 In the consumer goods market, price wars, service wars, advertising wars come and go, a scene was a vivid picture of the lively show. However, in the industrial marketing market, it seems deserted. For some, the demand for products and services is less affected by price changes due to the lack of price elasticity of demand for industrial products. The market demand depends more on the production process and actual demand. E.g