本文分析了目前市场上最具代表性的小户型产品———LOFT开放空间,高性价比,独特艺术魅力等的特点,认为在目前房价高升的市场情况下,许多消费者面临着购房压力,小户型房产项目则因其低总价、低首付、低后续开销为特点适时出现在房产市场,就以其特点而受到广大年轻消费者的欢迎。 This article analyzes the characteristics of LOFT open space, high performance-price ratio, unique artistic charm and so on, which are the most representative small-sized products currently on the market. Many consumers are faced with the pressure of purchasing houses under the current market conditions of rising house prices. Huxing real estate projects due to its low total price, low down payment, low follow-up spending characteristics timely appear in the real estate market, with its characteristics by the vast number of young consumers.