论文部分内容阅读
经过了2008年北京奥运会、2012年伦敦奥运会的两次洗礼,体育用品行业的奥运营销正在慢慢发生着变化。1月19日,安踏体育用品有限公司携手中国奥委会、冠军基金、萨马兰奇体育发展基金会,联合发起“奥林匹克公益合作联盟”在北京正式启动。以公益平台之名,这个跨界联盟将集合四方在体育领域的优势资源,更进一步在中国推广奥林匹克精神,并广泛推动全民健身运动的开展。这个联盟的最大亮点莫过于参与者在各自领域的
After the 2008 Beijing Olympic Games and the 2012 London Olympic Games, the Olympic baptism twice, sporting goods industry, Olympic marketing is slowly changing. January 19, Anta Sporting Goods Co., Ltd. jointly with the Chinese Olympic Committee, the Champion Fund, Samaranch Sports Development Foundation, co-sponsored “Olympic Public-Private Partnership ” was officially launched in Beijing. In the name of the public welfare platform, this transboundary coalition will pool the advantageous resources of the Quartet in the field of sports and further promote the Olympic spirit in China and promote the nationwide fitness program. The biggest bright spot in this alliance is the participants in their respective fields