在文化“走出去”的国家战略下,代表着我国古代科技文化成就的科技类典籍的海外传播成为不可或缺的一部分。本文以《黄帝内经》在美国的成功出版为例,对威廉姆斯·威尔金斯出版社和加利福利亚大学出版社这两家学术出版社及其在《黄帝内经》海外传播过程中所发挥的作用进行分析,发现美国知名学术出版社本身极具品牌价值,由其出版的图书更易获得海外相关领域权威期刊和异域同行专家学者的评介,更易被海外图书馆收藏购买,并且成为影响普通读者对我国科技类典籍进行选择和阅读的重要因素。 Under the national strategy of “Going out of culture”, the overseas communication of science and technology books representing the achievements of ancient science and technology and culture in our country has become an indispensable part. Taking the successful publication of the Yellow Emperor’s Internal Classic in the United States as an example, this paper compares the academic publishing houses of Williams Wilkins Publishing House and the University of California Press, both in their publication overseas and in the Yellow Emperor’s Internal Classic It is found that the well-known academic publishing houses in the United States have great brand value. Books published by them are more likely to be appraised by authoritative journals in overseas fields and experts and scholars in the same field, and they are more likely to be purchased by overseas libraries and become an influence Ordinary readers of our country science and technology books to choose and read important factors.