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Droog作为世界级的设计品牌,在荷兰语中是“干燥”的意思,这表示Droog Design的设计是简单、清晰、没有虚饰的。1993年,Droog Design在米兰国际家具展上初绽头角,当时的设计师抗拒那种刻意表现流畅式样、完美构建的设计,主张简单直接地表达出清晰且新颖的概念,
Droog, a world-class design brand, means “dry” in Dutch, which means Droog Design’s design is simple, clear, and unmistakable. In 1993, Droog Design at the beginning of the International Furniture Fair in Milan, when the designers to resist the kind of deliberately smooth and well-designed, perfectly constructed design, advocated a simple and direct expression of a clear and innovative concept,