今年初,在台湾第二届eMarketere时代行销王的评比活动中,有两个利用在线游戏进行营销活动的大赢家成为了令人瞩目的焦点:第一名飞利浦电器的“科技大亨”活动以及第九名昱泉国际的“M2虚实品牌超链结”活动。如果说在这之前,许多企业的网络营销还只是像潜水艇一样默默无声,那么刚起步不久的游戏式营销就因为其独有的网络、游戏以及置入式广告三者集于一身的优势,创新了网络营销的规则,也为其注入了一股新鲜的活力。游戏式营销强调使 Earlier this year, two big winners of marketing campaigns using online games became the focus of attention during the second Kingdee eMarketere competition in Taiwan. The first tech tycoon, Nine real international Izumi “M2 actual brand hyperlinks” activities. If before that many enterprises network marketing is just as subtle as the submarine, then just beginning of the game-based marketing because of its unique network, games and in-built ads all three advantages, Innovative network marketing rules, but also injected a fresh vitality. Game-oriented marketing emphasizes