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消费者教育制度具有强大的功能,它通过增加消费者的知识,提高其谈判能力和决策能力,促使其作出正确决策,从而阻止“劣币驱逐良币”现象的出现,实现市场优胜劣汰;它在强化消费者主体意识的同时,也可以减轻执法机构的执法压力,在多个方面促进市场秩序的良性发展,从而实现公共利益。但这一制度在《消费者权益保护法》中没有被确立,《食品安全法》中的消费者教育制度也存在较多问题。由于我们对食品消费者教育制度功能的认识不足,且消费者教育的效果很难被准确、及时度量,成绩也很难在短期内显现,这一制度被重视的程度明显不足。因此需要基于我国国情和现有制度,借鉴国外的成熟经验,构建由政府主导、多主体参与、多层次的食品消费者教育制度体系。
The consumer education system has a strong function. It promotes consumers’ knowledge, enhances their bargaining power and decision-making ability, and enables them to make correct decisions so as to prevent the emergence of the phenomenon of " While strengthening consumer awareness, it can also reduce the pressure on law enforcement agencies to enforce the law and promote the healthy development of market order in many aspects so as to realize the public interest. However, this system has not been established in the Law on the Protection of Rights and Interests of Consumers. There are also many problems with the consumer education system in the Food Safety Law. Because of our lack of understanding of the functions of food consumers’ education system and the difficulty of consumer education being accurately and timely measured, it is very difficult for them to show their achievements in a short period of time. This system is obviously under-valued. Therefore, it is necessary to build on the mature experience of foreign countries based on China’s national conditions and the existing system and build a system of education system for food consumers led by the government, involving multiple subjects and having multiple levels.