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2011年,中国电视广告的经营环境可谓是步步惊心,从年初到年底,各种限制性的政策接二连三的出台,从时政新闻节目禁用企业冠名、电视剧片头片尾禁贴片广告、省级卫视削减娱乐节目分量,再到电视剧中间不得插播广告。这一系列的政策,从内容到形式,从全国性频道到区域性频道,对电视广告进行了全面限制。一时之间,业界惊呼电视广告的经营遭遇
In 2011, the operating environment of Chinese TV commercials was gradually alarming. From the beginning of the year to the end of the year, various restrictive policies were introduced one after another, from the current affairs news program to banning the titles of enterprises, advertisements of film titles, banning advertisements at the provincial level Satellite TV to reduce the entertainment component, to the middle of the TV series may not be commercials. This series of policies, from content to form, from national channels to regional channels, have imposed overall restrictions on television advertisements. Suddenly, the industry exclaimed TV commercial operation experience