上海的名牌产品“大白兔”奶糖,早在几十年前就进入了美日市场,然而渐渐地,大白兔不受欢迎了,在琳琅满目的市场上消失了,原因何在?有识之士指出:“大白兔”十年一贯不变,不仅配方照旧,味道如故,而且品种单一,包装不换,哪能永远在竞争激烈的市场上站稳脚跟?如果“大白兔”能在销路看好之际加紧横向扩展,如开发 Shanghai’s famous brand “White Rabbit” has entered the US and Japan markets as early as several decades ago. However, gradually, rabbits are unpopular and disappear in a dazzling market. What are the reasons? Insights Point out: “White Rabbit” has always been unchanged for ten years, not only formula as usual, taste as before, and a single species, packaging does not change, how can we always stand in the fierce market competition? If the “big white rabbit” can be optimistic about the market Stepping up horizontal expansion, such as development