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国家“十二五”发展规划明确把推动服务业大发展作为产业结构优化升级的战略重点,连锁经营已成为世界性的商业潮流,连锁企业在商业、服务业中占据了主体地位,已经渗透到越来越广阔的社会领域。以《连锁企业门店营运管理》为例,进行高职连锁经营管理专业教学模式改革研究。
The national “Twelfth Five-Year” development plan has explicitly promoted the development of service industry as a strategic priority for the optimization and upgrading of industrial structure. Chain operation has become a worldwide trend of commerce. Chain-based enterprises occupy the dominant position in commerce and service industries. Penetration into the increasingly vast areas of society. Taking “chain store management” as an example, it studies the teaching reform of chain management specialty in higher vocational colleges.