了解目标市场的购买行为是市场营销观念指导下的营销管理的主要任务。消费者市场包括所有为个人消费而购买或取得产品和服务的个人及家庭。消费者在年龄、收入、教育程度及口味上差异极大。因此,营销者去区分不同的消费者群体和细分的小市场,并迎合他们的需求来开发产品的服务是很有用处的。 Understand the purchase behavior of the target market is the main task of marketing management under the guidance of marketing concepts. The consumer market includes all individuals and families who purchase or acquire products and services for personal consumption. Consumers vary greatly in age, income, education and taste. Therefore, it is useful for marketers to differentiate between different consumer groups and subdivided small markets and to cater to their needs to develop product services.