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本文从供水营销的本质和特点出发,对传统供水企业营销管理中存在的问题进行了充分的分析论述,然后提出了供水营销管理创新的一些建议。
Based on the nature and characteristics of the water supply marketing, this article fully analyzes and discusses the existing problems in the marketing management of the traditional water supply enterprises, and then puts forward some suggestions on the innovation of the water supply marketing management.