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在新知识经济时代,文化产业已逐渐成为区域发展的重要组成。如何科学准确地衡量一地区的文化产业竞争力在产业经济和统计领域并不是一个新问题,但经过分析梳理,发现前人已建立的文化产业竞争力评价指标大多存在着指标体系构建和权重计算方法等方面的不合理甚至错误。基于波特钻石理论模型,构建文化产业竞争力评价指标体系,并运用网络层次分析法确定指标权重,是对前人研究的一个有效改进。
In the era of new knowledge economy, the cultural industry has gradually become an important component of regional development. How to scientifically and accurately measure the competitiveness of a cultural industry in a region is not a new problem in the field of industrial economy and statistics. However, after analyzing and combing, it is found that most of the indicators for evaluating the competitiveness of cultural industries established by predecessors exist in the index system construction and weight calculation Methods and other aspects of unreasonable or even wrong. Based on Porter’s diamond theory model, it is an effective improvement to the previous research to construct index system of evaluation of cultural industry competitiveness and to use network AHP to determine index weight.