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在电商道路上高歌猛进的苏宁,最近公布的数据让人大跌眼镜:2013年营业利润1.61亿元人民币,同比下降94.65%,利润总额约1.46亿元人民币,同比下降95.5%。而苏宁的老对手国美却打了个漂亮的翻身仗,2013年半年报宣布扭亏为盈,盈利超过3亿元人民币,综合毛利率从2012年同期的16.9%增至18.3%。这与二者在线上大相径庭的布局相关。过去一年,苏宁多品类全线出击电商,并打出线上线下同价的噱头,不料被京东
Suning, which has been making strides on the e-commerce route, recently released data that surprised people. Its operating profit in 2013 was 161 million yuan, down 94.65% over the same period of last year with a total profit of about 146 million yuan, down 95.5% from the same period of last year. Suning’s rival, Gome, made a beautiful turnaround. The semi-annual report of 2013 announced a turnaround at a profit of more than 300 million yuan. Its consolidated gross margin increased to 18.3% from 16.9% in the same period of 2012. This is related to the very different layout of the two online. Over the past year, Suning multi-category attack on e-commerce across the board, and hit the online gimmicks with the same price, but was Jingdong