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电视现场直播具有真实的临场感和实时性以及感染力强等特点,是电视媒体最具活力、最有魅力的传播手段之一。在媒体竞争日益激烈的今天,它更是提高收视率的重要举措。近年来,这种最具传播优势的手段被广泛运用。我们杭州电视台就举行过中日韩三国卫星直播、沪杭两地互动直播、两博会开幕式等大型综艺晚会现场直播和两博会展览会新闻报道式现场直播等这些电视直播节目受到广大观众的欢迎,创下了很高的收视率。
TV live broadcast with real presence and real-time and strong appeal and other characteristics of the television media is one of the most dynamic and most attractive means of communication. In the increasingly competitive media today, it is an important measure to improve ratings. In recent years, this most popular means of communication has been widely used. We Hangzhou TV station held live satellite broadcasts of China, Japan and South Korea, interactive live broadcasts between Shanghai and Hangzhou, live broadcasts of large-scale variety shows such as the opening ceremony of the two exhibitions, and live broadcasts of news coverage of the two expo exhibitions. These television broadcasts are broadcasted by a large audience Welcome, set a high ratings.