乌鲁木齐铁路局提出建立客货营销机制的措施如下。(1)加强领导,完善机构,搞好营销决策。路局和局属运输企业要成立专门的客货营销机构。窗口单位营销人员的工资和奖金应与其经营业绩直接挂钩。(2)满足不同层次旅客需要,推进客运营销工作。积极筹备开行53/54次优质优价列车,服务与效益并重;积极开发旅游客运市场;直通旅客列车的编 Urumqi Railway Bureau proposed the establishment of passenger and freight marketing mechanism measures are as follows. (1) Strengthen leadership, improve institutions and improve marketing decisions. Road Bureau and the Bureau of transport enterprises to set up a special passenger and cargo marketing agencies. Window unit marketers wages and bonuses should be directly linked to their business performance. (2) Meeting the needs of passengers at different levels and promoting passenger marketing. Actively preparing for the opening of 53/54 high-quality good-value train, paying equal attention to service and efficiency; actively developing the tourism passenger market; directing the series of passenger trains