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伴随着企业强化供应链设计的同时,也相应的存在的着不少问题。从总括层面来看,首先就表现在生产物流与销售物流间的衔接上;仔细考察这两大物流环节,其内部也存在着“牛鞭效应”。为此,在电子商务视野下,并在创新程度定位、创新效益定位、创新导向定位基础上进行创新研究。最终需要强调,应重视创新的“产出/投入”效益。
Accompanying enterprises to strengthen the design of supply chain at the same time, there are also many corresponding problems. From a general level, the first manifestation of the link between the production logistics and sales logistics; careful inspection of these two major logistics links, there are also “bullwhip effect” inside. Therefore, under the view of e-commerce, innovative research should be conducted on the basis of innovation orientation, innovation benefit orientation and innovation orientation. Ultimately, it needs to be emphasized that innovation should pay attention to the “output / input ” benefits.