论文部分内容阅读
1.我看到的行业新现象是什么?医药行业在过去十几年的品牌建设过程中,随着传播环境变化,一些传统的广告传播方式面临新的挑战,品牌品类之争将更加激烈,甚至重新洗牌。但也为未来几年新的广告主品牌和产品品类脱颖而出的机会留下伏笔,谁能够抓住机遇、创新思维、与时俱进、掌握消费者的心智本源,谁就会在这场新的较量中成为胜者。2.新时代对于品牌营销有哪些新的要求?未来,中国企业广告主在建设品牌之路上将会遇到非常大的挑战,但机遇并存。面对大数据时代到来,既
1. What is the new phenomenon I see in the industry? In the past decade or so, the pharmaceutical industry has faced some new challenges with the propagation of changes in the environment and the competition for brand categories will become even more intense. Even shuffle again. But also for the next few years the brand of advertisers and product categories come to the fore the chance to make a forehead, who can seize the opportunity, innovative thinking, advancing with the times, grasp the consumer’s mental origin, who will be in this new Become the winner in the contest. 2. What are the new requirements for brand marketing in the new era? In the future, advertisers of Chinese enterprises will encounter great challenges in the construction of the brand, but the opportunities will coexist. The face of big data era, both